BUILD AN UNSHAKABLE EMPIRE — FROM THE INSIDE OUT

Where business architecture, identity, and legacy converge.

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UNSTOPPABLE

View Details

BUILD AN UNSHAKABLE EMPIRE — FROM THE INSIDE OUT

Where business architecture, identity, and legacy converge.

View Details

UNSTOPPABLE

View Details

ABOUT Dr. TOBY POTTER

Dr. Toby Potter is the architect of the Unshakable Empire, helping high-performing leaders install the operating systems required to scale their businesses, multiply assets, and master their internal world.

Dr. Toby Potter is a battle-forged leader and empire builder whose life is a testament to resilience. Born and raised in Colorado, he built his first business with nothing but borrowed tools and a relentless work ethic.

That early grit laid the foundation for his evolution into a respected entrepreneur, rancher, and mentor. Refusing to remain trapped in the grind, Toby fought his way into private equity and real estate, managing millions in assets and leading companies through economic chaos—using every scar as fuel.

His leadership style? Unapologetically raw.

He doesn’t sell hype—he installs infrastructure.

Toby’s work lives at the intersection of Behavioral Psychology, Business Architecture, and Kingdom Identity. His voice carries weight because his hands are calloused from real work. His strategies convert because they were forged in the trenches, not the classroom.

He is the author of The Unshakable Self and the creator of Empire OS—a comprehensive system blending spiritual wisdom, mental clarity, and operational discipline. Whether guiding CEOs to scale or investors to build legacy, Toby demands reflection, sacrifice, and execution.

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Lives Reached

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Years in Business

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Books Published

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Real Estate Deals Underwritten

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Deals Funded

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Capital Deployed

Meet Toby

COURSE PREVIEW

We don’t just sell courses. We install operating systems.

Whether you are scaling a business, building a real estate portfolio, or mastering your internal world, success requires more than effort—it requires structure.

The Unshakable Ecosystem exists to close the gap between ambition and execution. This is your blueprint for:

Infrastructure: Systems that sustain long-term growth
Identity: Leadership driven by conviction, not reaction
Legacy: Wealth and impact that outlast you

Ignite Your Journey

Empire OS for Founders and Operators

Install the systems required to scale revenue, eliminate bottlenecks, and reclaim your time.

The Legacy Real Estate System

Stop chasing deals. Start building an institutional-grade portfolio with disciplined capital structures and strategic risk management.

The IGNITE Community

A private circle of high-performing operators committed to mastering their mental, spiritual, and physical domains.

COACHING, REAL ESTATE, SPEAKING

Private

Coaching

Private Coaching

Work With Toby 1-on-1. No Filters. No Fluff.

Get direct access to Toby for personalized coaching that cuts through noise and delivers clarity. Whether you're scaling your business, restructuring your mindset, or taking your first serious step into real estate, this is where transformation gets tactical. With 30+ years of hands-on experience, Toby will challenge your thinking, sharpen your execution, and help you lead with confidence.

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Real Estate

Courses

Real Estate Courses

Master the Moves Behind Real Momentum.

Toby’s real estate courses go far beyond theory. These are hands-on frameworks forged through decades of doing the deals himself. Whether you're just starting out or scaling your portfolio, you’ll get step-by-step guidance on how to find the right deals, structure funding, and build a business that lasts. If you're ready to stop guessing and start growing with confidence, let’s get to work.

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Speaking

Engagements

Speaking Engagements

Bring the Fire to Your Stage.

Whether it's a live event, private mastermind, or leadership summit, Toby delivers high-impact keynotes rooted in real-world experience and raw transformation. With over 30 years in real estate, investing, and personal growth, he speaks with the kind of authority that doesn’t just inspire—it equips. Book Toby to energize your audience with clarity, conviction, and strategies they can use the moment they walk out the door.

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PUBLISHED WORKS

Gain deeper insights into real estate, leadership, and personal growth. Toby shares decades of experience through practical, purpose-driven books designed to equip and inspire entrepreneurs, investors, and leaders at every stage.

The Unshakable Self

Rebuild your life from the inside out.
This powerful guide helps you master mental resilience, spiritual clarity, and physical discipline to create a life of purpose, strength, and stability. Whether you’re starting fresh or seeking to level up, The Unshakable Self is your blueprint for lasting transformation.

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Building Wealth Building Legacy

Building Wealth, Building Legacy: The Entrepreneur’s Guide
Co-authored with Kevin Harrington, this essential guide delivers real-world wisdom, battle-tested strategies, and cautionary tales from entrepreneurs who turned adversity into wealth. Learn how to protect your business, scale with confidence, raise capital, and build a personal brand that lasts beyond your lifetime. Whether you’re just starting out or scaling your empire, this book will equip you to build lasting wealth and a legacy that matters.

Buy now

BattleField Mind: Win the War Within or Lose Everything

BattleField Mind: Win the War Within or Lose Everything
BattleField Mind isn’t just a mindset book—it’s a survival guide for high achievers at war with their own self-doubt. Through daily protocols and mental mastery strategies forged in adversity, Dr. Toby Potter gives you the tools to conquer negative spirals and rewire your identity for lasting resilience. If you’re ready to stop drifting and start winning the war within, this book will make you unshakable.

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Empire Forged

EMPIRE FORGED: She Built What They Said She Couldn’t
Empire Forged is the unapologetic battlefield manual for women who refuse to play small or stay silent. Merging spiritual fire with executive strategy, this book arms you to break free from limiting beliefs, lead with conviction, and architect a legacy business that heals generations. Featuring stories from trailblazing women and biblical heroines alike, it’s your spiritual permission slip to lead boldly and build what others said you couldn’t.

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God-Forged & Battle-Tested

GOD-FORGED & Battle-Tested: The Sacred Grind of a WARRIOR MOM
This is not just a memoir—it’s a rallying cry for every mother fighting silent battles and building legacies behind the scenes. GOD-FORGED & Battle-Tested exposes the sacred, gritty, and transformative grind of motherhood, blending faith, resilience, and relentless love. If you’re a mom who rises, fights, and prays through every storm, this book is your reminder that your grind is holy—and you were born for this sacred war.

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The FireProof Investor: Finding the Right Properties in Today’s Disruptive Times

Burn the excuses and build an unbreakable real estate empire with The FireProof Investor. Drawing from real-world experience and over 3,800 funded deals, Dr. Toby Potter reveals how to spot life-changing opportunities,
analyze deals with confidence, and create lasting wealth in any market. This isn’t about luck—it’s about becoming relentless, strategic, and truly fireproof.

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No Money? No Excuse!

No Money, No Problem…Buying Real Estate Made Easy!: How To Buy Real Estate With No Money
This is not just a memoir—it’s a rallying cry for every mother fighting silent battles and building legacies behind the scenes. GOD-FORGED & Battle-Tested exposes the sacred, gritty, and transformative grind of motherhood, blending faith, resilience, and relentless love. If you’re a mom who rises, fights, and prays through every storm, this book is your reminder that your grind is holy—and you were born for this sacred war.

Buy now

God-Forged & Battle-Tested

GOD-FORGED & Battle-Tested: The Sacred Grind of a WARRIOR MOM
If you think you need cash to buy real estate, think again. No Money, No Problem is the real by-step blueprint for funding deals without your own money, using proven strategies for hard money, private estate investor’s step- money, and equity partners. Packed with real examples, pitch templates, and weekly action systems, this book will help you close your first deal—even if you’re starting from zero.

Buy now

Building Wealth Building Legacy

Building Wealth, Building Legacy: The Entrepreneur’s Guide
Co-authored with Kevin Harrington, this essential guide delivers real-world wisdom, battle-tested strategies, and cautionary tales from entrepreneurs who turned adversity into wealth. Learn how to protect your business, scale with confidence, raise capital, and build a personal brand that lasts beyond your lifetime. Whether you’re just starting out or scaling your empire, this book will equip you to build lasting wealth and a legacy that matters.

Buy now

GALLERY

Brad Lea

Dropping Bombs Podcast

Ryan Garland

Paradyme

Lloyd Winnecke

Former Mayor of Evansville

John Hornik

Private Lender Law & Mayor of Marlboro Township, NJ

JT Foxx

#1 Business Coach

John Beacham & Eli Novey (Toorak Capital Partners), John Hornik (Private Lender Law)

JT Foxx

#1 Business Coach

Hugh Hilton

A&M CapRE

Forbes Riley

Queen of the Pitch

John Paul DeJoria

Paul Mitchell & Patron Spirits Company

Tim Mai

Freedom Capital

Chris Bentley

Social 333 podcast

Eric Abramovich

Roc360

Chukky Okobi

2005 NFL SuperBowl Champion with Pittsburgh Steelers

Richard Wilson

CEO of The Family Office

Montana Jordan

Actor "Young Sheldon"

Brian Alazzawi

Veteran, Actor "Warfare", Performance Specialist

Kevin Harrington

Inventor of Infomercial, OG on Shark Tank

Patrick Mahomes

NFL Quarterback and SuperBowl Champion

Patrick Mahomes

NFL Quarterback and SuperBowl Champion

Neal McDonough

American Actor "Yellowstone" & "The Last Rodeo"

Jason Garrett

Former Dallas Cowboys NFL Head Coach

JT Foxx (#1 Business Coach) & John Paul DeJoria (Paul Mitchell, Patron)

Insights from Toby

Reviews describe what has been, and are a promise of what is to come.

Dr. Coffee Cup Chuck - International Speaker

Jason Antalek - Architect of SoulTrium

Anthony Russo - Double Down Speaking

Brenda Ring Wood - Founder of Becoming The Better You

Courtney Currie - Founder of The Kid Connection

Latate Wilson - Retired Military Veteran

John Avocado - Speaker and Coach

Javier Bobadilla - Professional Real Estate Investor

Kevin Wilson - CFO of BTBY

Brian Ramey

TESTIMONIALS

Real stories from clients, partners, and students who’ve experienced lasting impact through Toby’s coaching,

real estate guidance, and speaking. Their words say it best.

A Trusted Partner Since Day One

We have done business with Toby and the Global team since 2015. Not only has Toby helped us with financing, he has hooked us up with an excellent contractor. Beyond that, he has helped us on sourcing materials, design ideas and just being that voice of reason every investor needs. Cannot say enough good things about these folks!

Reliable Team

The team at Global Integrity Finance are super easy to deal with and work hard to get you funded. They provide great customer service and are always available when I need them. I have enjoyed working with Toby and all the people over there.

Dedicated Leader & Expert

Dr. Toby Potter is one of the most hard working professionals I’ve ever worked with over the past 8 or so years. As the CEO of Global Integrity Finance, he is a tremendous source of knowledge in the real estate and mortgage industry. I’ve worked with him in the past and he is a dedicated leader and an awesome motivator. He knows how to build a team of professionals who can get the job done. I count him as a friend as well as business associate.

Exceptional Support Team

The Secret to Capturing True Success: Absolutely amazing. Success isn’t just about the number of profitable deals you close. It’s also about conquering the battles that occur within you. It’s about gaining control of yourself physically, mentally, and spiritually. To be successful in the outer world, you need to control your inner world. We know Dr. Toby Potter personally and he is the embodiment of everything he teaches in his book. He has been an incredible role model and mentor for us. Reading this book will only make you better.

(The Unshakable Self)

This book changed my way of thinking about difficult times.” “I highly recommend this book. Just finished reading it. Thanks Toby!

Thought Provoking

I just finished reading your book and really enjoyed it. It was thought-provoking and motivating for me, and I think it has good advice for just about everybody. Congratulations, I hope it's a great success for you.

(The Unshakable Self)

A Book that Changes Everything!!!: Toby is a successful entrepreneur who cares deeply for his people and partners. This is a must read for anyone who wants to be successful. Love it!

Stay Focused and Unshakable

Wow: What a great read! It is so simple to drift, this book gives you a guide to help stay focused and become Unshakable. Thank you for this wonderful book.

Real Transformation Starts Here

Your words aren’t just encouragement, they’e alignment commands. And the transformation is real because you laid the foundation that requires each of us to rise with discipline, integrity, and vision.

(The Unshakable Self) - "Fabulous Read"

I wanted to thank you for your video. It really hit me right in the feels. You hit the nail on the head. It is so accurate and I never take time for me. I always feel like I need to be at the top and if I take time for myself I’m being lazy. I ordered your first book on Kindle and read it straight through in about 2 hours. What a fabulous read! I look forward to reading the 2nd now. You are inspiring! I am so thankful to have met you and be part of this group. I really look forward to your program and working with you and the Adamos. I knew the first time we met that your energy and insight was something I wanted to be around. Thank you again.

(The Unshakable Self) - "More than a Book"

Just finished The Unshakable Self by Dr. Toby Potter and this is more than a book. It's a recalibration. In a community of deal makers, lenders, and builders, it's easy to focus on activity. But what Toby reminds us is that identity beats activity, and the real ROl starts in the mind, body and spirit. The chapter on reclaiming your inner battlefield hit especially hard. In my own path, I've learned that discipline isn't a task list — it's a trained internal awareness. That awareness determines how I show up in business, how I lead, how I decide. This book made it clear: the real leverage isn't external. It's the internal alignment that makes everything else compound. If you're part of my community, or you're serious about the long game - read it. @Dr. Toby Potter - respect. Not just for the content, but for living it.

A Trusted Partner Since Day One

We have done business with Toby and the Global team since 2015. Not only has Toby helped us with financing, he has hooked us up with an excellent contractor. Beyond that, he has helped us on sourcing materials, design ideas and just being that voice of reason every investor needs. Cannot say enough good things about these folks!

Reliable Team

The team at Global Integrity Finance are super easy to deal with and work hard to get you funded. They provide great customer service and are always available when I need them. I have enjoyed working with Toby and all the people over there.